Chasing

Summer

Role: Designer
Studio: Freelance

Chasing Summer is the lifestyle brand of a young couple documenting their life on their sailboat as they explore the Bahamas.

They came to me looking for a brand identity to reflect their adventures spirit and ocean-centered lifestyle. It was clear from the start that this wasn’t just about a logo or color palette, it was about capturing a feeling, a dream, and a way of life.

The result: an identity that is both laid-back and full of movement
featuring a hand-drawn font that add a personal, organic touch, paired with custom marks inspired by nautical elements and island living. The color palette blends sun-washed tones and ocean hues

custom font

creative direction

branding

• custom font • creative direction • branding

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