Chowder
Financial
Role: Creative Director, Designer, and Developer
Studio: In-house
Chowder is a FinTech lease-purchase provider offering flexible payment options to cash- and credit-constrained homeowners. Their mission is to improve the homeowners’ lives by making unexpected critical in-home demands affordable. Their easy-to-use technology makes the process simple and accessible.
The goal was to create a brand that felt trustworthy, accessible, and innovative to highlight their focus on serving the underserved.
I developed a visual identity and messaging framework that balanced modern FinTech sophistication with human warmth and approachability.
